Worth the Splurge? Urban Decay 24/7 Liquid Eyeliner

Urban Decay 24/7 Liquid Eyeliner zero

I got tons of giftcards to all my favorite makeup stores for Christmas/My Birthday (same day). So slowly but surely I’ve been spending them on things I wouldn’t normal buy that I’ve had my eye on for awhile. Which led me to buy Urban Decay’s 24/7 waterproof liquid eyeliner. I’ve heard great things about it so naturally I had to try it for myself!

I instantly fell in love.  I’ve had it for about 2 months now? Three? I’ve had it for awhile now. The super thin felt tip hasn’t lost it’s shape yet. I use it at least 4 times a week. It’s my new go to liner. It creates the best subtle winged look that I do all the time. Also great for forming the outline for a think cat-eye look, but not good for filling in the outline due to it’s super thin tip.

Urban Decay 24/7 Liquid Eyeliner zero swatch


    Urban Decay 24/7 Liquid Eyeliner zero

  • Super thin tip that doesn’t dull over time
  • Really is waterproof. I wear it going into teaching swim lessons, and it’s still in perfect condition when I get out of the pool. 
  • Dries super quick
  • Doesn’t move at all. Once it’s on it won’t budge! 
  • A wide array of colors.


  • I can’t use on my waterline. It’s a con because it’s time consuming to switch from two different liners when lining eyes.
  • Price

The first con isn’t much of a problem either, just an personal annoyance nothing from stoping me from buying again.

VERDICT: I will repurchase! I love it. Perfect for summer with it’s wide selection of colors, and the fact that it doesn’t budge and is really water proof! For $19 each it’s a bit steep but if you use it four times a week for 4 months it’s like 48 uses, each use would cost $.39cents each. I find it worth the price, for it’s long wear and quality. 

1 Comment

  1. mattabellax3
    May 13, 2012 / 5:41 am

    I really like that you calculated a daily price for the use! I received the UD 24/7 liner pencil in Perversion. I really really really love it. It's the first liner pencil I've used not from the drugstore and wow does it really make application easy! I got mine from myglam (beauty subscription)

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